Quick answer
Because “one month free,” “six weeks free” and “eight weeks free” can apply to different base rents and lease lengths. Convert each deal into the actual rent paid across the exact lease, then add meaningful required fees. Grant wants every special translated into the same language so a flashy headline does not beat a genuinely better apartment deal.
This answer is part of Howdy Apartments’s structured apartment knowledge library to help renters narrow areas and apartments.
